This project represents the initial steps for a 30-second advertisement stunt featuring new flavors of Grandma's Kitchen protein shakes.
The company aims to incorporate their protein shakes into the everyday lives of their consumers, encouraging them to enjoy the products during various activities. They claim that being active doesn't mean you have to eat something tasteless.
I have outlined a few steps of my process below, which always starts with a mind map, followed by a moodboard. Next, I find the color palette, sketch the thumbnails, and then create the sketch version of the stunt that will be animated.
